Hi, I'm Jessa.
I architect delightful experiences, build and grow design teams, and chase problems worth solving.
CURRENTLY
developing
with AI
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Jessa & her dog Pixel
Hi, I'm Jessa Wolfe — a low-ego, high-impact product design leader based in Charlotte, NC.
Over the last 14+ years, I've built a career around designing with empathy, collaborating across disciplines, and helping teams bring clarity to complexity.
As a Senior Product Design Manager, I lead with intention and curiosity, guiding designers to not just build great products, but to ask better questions, challenge assumptions, and always consider the "why" behind the work.
Career Overview
2024 – Present
Current Studio
Principal Designer
- Leading design initiatives across enterprise applications
- Managing and mentoring a team of 5 designers
- Scaling design systems for multi-platform products
B2B • ENTERPRISE
2020 – 2024
ACV Auctions
Sr. Product Design Manager
- Built the design team from the ground up — rituals, critique culture, career ladders
- Partner with product & engineering to shape roadmaps and priorities
B2B • AUTOMOTIVE MARKETPLACE
2016 – 2020
ThreeSixty
Creative Director
- Owned full creative process from strategy through final delivery
- Reduced revision cycles ~30% with agency-wide review processes
- Grew design department from 4 to 12 people
B2B • CREATIVE AGENCY
2012 – 2016
Aurora Consulting
Lead Interactive Designer
- Led design on Fisher-Price flagship microsites
- Collaborated directly with Mattel brand teams
- Hands-on development, CMS, and post-launch optimization
B2C • DESIGN CONSULTANCY
2009 – 2012
Freelance
UX/UI Designer
- Designed responsive web applications for local businesses
- Created comprehensive brand identity packages
- Increased client conversion rates by 40% on average
FREELANCE • BRANDING
Specializing in
researchbuildingshipping
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Case Studies & Work
[Photo Placeholder]fisher-price
Bringing the Joy of Fisher-Price to Digital Experiences
CASE STUDYMARKETING
[Photo Placeholder]ACV Drops
ACV Drops — turning 341k listings into a personalized buy plan
CASE STUDYPRODUCT STRATEGY
[Photo Placeholder]ACV
Bridging Digital and Physical: Evolving our Auction Experience
CASE STUDYSERVICE DESIGN
[Photo Placeholder]VANTA
Building a performance sportswear brand
CASE STUDYBRANDING
[Photo Placeholder]Harbor
Designing a frictionless mobile banking app
CASE STUDYUX/UI
[Photo Placeholder]indent
A quieter place to read
CASE STUDYAPP DESIGN
Talks for Designers
Intro to design thinking
The Power of Narrative
Embracing Humility as a UX Designer
Accessibility in the Modern Web
Designing for Scale